Alitalia Airlines is a carrier out of Italy that made a slight mistake on its website in 2006 regarding a fare from Toronto to Cyprus. The fare advertised was $39 – in business class! It was supposed to be $3,900. The rate was posted on a travel website and the rush was on. As many as 2,000 tickets were sold for this price. While Alitalia initially tried to cancel all the tickets purchased for the wrong price, they eventually decided to honor the mistaken fares. If all 2,000 people actually used their tickets, it adds up to a $7.72 million loss to the airline.
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