Definition
The average number of click-throughs per hundred ad impressions, expressed as a percentage.
Information
It is important to distinguish what a click-through rate does and does not measure.
The CTR measures what percentage of people clicked on the ad to arrive at the destination site; it does not include the people who failed to click, yet arrived at the site later as a result of seeing the ad.
As such, the CTR may be seen as a measure of the immediate response to an ad, but not the overall response to an ad. The exception involves ads that display no identifiable information about the destination site; in these cases the click rate equals the overall rate.
Merely getting visitors to a site had value when Web site traffic was generally accepted as a measure of success. The trend towards profitability, along with better tracking tools, has resulted in less interest in click-through rates and more interest in conversion rates.
A high click-through rate does not assure a good conversion rate, and the two rates may even share an inverse relationship. An advertisement geared towards curiosity clicks will result in fewer sales, percentage-wise, than an advertisement geared towards qualified clicks.
Thursday, June 10, 2010
How to build a strong franchise of excellent define entrepreneurialism business with good networking?
How to build a strong franchise of excellent define entrepreneurialism business with good networking?
Whether it''s in marriage or in business, the key to a successful relationship is mutual trust. Nowhere is that truer than in the relationship between franchisor and franchisee. Franchisees have trusted franchisors with their life''s savings while franchisors have trusted them with their brand name and reputation. Therefore, a strong franchise network, like a strong marriage, is a bond of trust. Some characteristics of a strong franchise with excellent network include solid support from franchisor to the system, lower turnover of units, close personal ties between individuals, and employees successfully purchasing units. These primarily are the requisites to build a solid franchise with excellent network.
Whether it''s in marriage or in business, the key to a successful relationship is mutual trust. Nowhere is that truer than in the relationship between franchisor and franchisee. Franchisees have trusted franchisors with their life''s savings while franchisors have trusted them with their brand name and reputation. Therefore, a strong franchise network, like a strong marriage, is a bond of trust. Some characteristics of a strong franchise with excellent network include solid support from franchisor to the system, lower turnover of units, close personal ties between individuals, and employees successfully purchasing units. These primarily are the requisites to build a solid franchise with excellent network.
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