Advantages and Disadvantages of QR codeQR codes are two dimensional quick response codes that are now gaining notability and popularity in the United States. They are easy to use and versatile. The code itself stores huge amounts of information that is easily scanned and stored onto a mobile device. Many businesses are now adopting this code as a means of marketing and as another way to attract customers to the internet for more information. QR codes have both advantages and disadvantages and both benefits and drawbacks of the code should be understood before using the QR code as a marketing technique.
The main advantage of a QR code is its versatility. QR codes can be used for anything and everything. They are also beneficial for both customers and businesses. For example, a business saves money and advertising costs by distributing a QR code to their website or URL. A customer can scan this QR code and this allows them to store the information for future reference. What’s also greater about QR codes is that they bridge different forms of marketing streams together. For example ecommerce and mobile commerce are both used for QR codes. QR codes acts as the link and it also exposes customers to other forms of advertising the business or service of the QR code has done. This maximizes exposure and can potentially generate revenue.
What is a QR code
One disadvantage of QR codes and perhaps the biggest problem is the lack of familiarity of the QR code among people. Although QR codes are popping up everywhere from on plant specimen labels to library catalogues, there is a large demographic in society that still don’t know what QR codes represent. These proses a problem as companies and business are using the QR code to advertise information that a potential customer might be interested in, but if the customer doesn’t know how to find the information, then they might not buy the product or service and this can lose business thousands of dollars. One way to counteract this disadvantage is product knowledge. Not only should businesses be using QR codes for it’s obvious benefits and advantages but they should also be directing customers on where and how to get the information. Another major disadvantage of a QR code is the codes dependability on a mobile device or smartphone. The whole concept of a QR code and its benefits are strictly based on its ability to be scanned by a mobile device. If a consumer does not have a mobile device or smartphone, then the QR code is not beneficial to them and they lose out.