In an attempt to make pirated content harder to find copyright
holders ask Google to remove millions of search results every week.
While these automated requests are usually legitimate, mistakes happen
more often than one might expect. For example, in an embarrassing act of
self-censorship Microsoft recently asked Google to censor links to its
very own Microsoft.com.

Earlier this week we reported that Google has already received takedown requests for more than
100 million URLs this year.
While most of the submitted URLs do indeed link to infringing content, not all requests received by Google are correct.
The automated systems used by many of the copyright holders often
trigger notices that include links to perfectly legitimate content, and
sometimes even their own work. The latter happened in a recent DMCA
takedown request sent by
LeakID on behalf of Microsoft.
Instead of listing URLs of infringing material, Microsoft asked
Google to remove links to their own websites, as can be seen below. The
six links point to Microsoft’s store, support pages and product
descriptions. A pretty embarrassing mistake to say the least.
Whoops..

Luckily for Microsoft, Google spotted the error, meaning that the
pages in question have not been removed from the search results,
although it would have been a fitting punishment if Google had decided
to comply with the request.
While the above error is rather entertaining, matters gets more
serious when copyright holders censor legitimate content produced by
others. It’s hard to say how frequently this happens, but just by
browsing through the many DMCA notices we have been able to find dozens
of examples already.
Just two weeks ago we found that
HBO had asked Google
to remove a perfectly legal copy of the open source video player VLC,
for example. The link in question was clearly submitted in error, but at
the time of writing it’s still absent from Google’s search result.
Some individuals respond to these mistakes by blaming the search
engine, and taking counter-action. For example, a person who uses the
handle “Google dicksuck” decided to respond to the VLC takedown request
by
asking Google to remove HBO.com.
How about this takedown?

Unfortunately for him or her, Google did not remove the TV-network’s website.
Of course Google can’t really be blamed for responding to takedown
requests because they are required to do so by law. Considering the
millions of notices submitted to them every week, Google does a pretty
good job at filtering out the most obvious mistakes.
The copyright holders on the other hand could take much more care to
prevent these errors. Even if it’s just to avoid embarrassing
themselves.
Update: A Microsoft spokesperson told TorrentFreak the following in response to our findings.
“We believe strongly in the effectiveness and the need for accuracy
in the use of notice and takedown to address online infringement. To
explain what happened here, Google’s online form requires identification
of both the copyrighted content being infringed and the website address
of the infringement.”
“A vendor properly listed those six urls as Microsoft copyrighted
content that was being infringed, but then inadvertently copied and
pasted those same six urls in the field to identify the locations of
infringement. This simple clerical error was identified and corrected
right away, and we have taken steps to address the process to avoid it
being repeated.”
http://torrentfreak.com/microsoft-wants-google-to-censor-microsoft-com-130728/